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How to Simply Write a Business Plan for a Loan


by Kristie Lorette

1. Write a description of the business. Explain how you started your business and any evolutions the business has gone through since it began. Typically, the business description is about one page and describes where your business started, the reason it exists and gives a glimpse of which direction you want to move in.

2. State the company goals, listing out the specific goals you have for the business with time periods for reaching them. Where possible, make the goals of your company specific and measurable. A measurable goal may include, “To sell 1,000 widgets a month in order to generate revenue of $10,000 per month within a six-month period.”

3. Describe the company management. List out each of the managers involved in the business. Provide a professional biography for each manager and fully describe their role in your business. Also, mention any positive contributions the experience and knowledge of each manager has brought to starting and growing your business.

4. Describe the products or services you are selling. Include a full description of each product or service you offer your customers and prospective customers.

5. Write out the marketing strategies. Describe the marketing strategies you intend to implement to bring awareness of your products or services to your target audience. Include online and offline strategies, such as employing a public relations campaign for your monthly business events and placing banners on the websites of professional

groups that your target audience belongs to.

6. Add in financial projections. Once you paint a picture of what business you are in and who the company serves, it is time to show the loan officer the financial picture. Provide financial sales projections and expenses for at least three to five years. Be conservative and truthful when making these projections.

7. Write an executive summary. Even though the executive summary is the first part of a business plan and one of the most important parts, you may want to write it last because it is an overview of everything the business plan contains. Since you may not have the full picture until after you have compiled the plan, it is usually best to write this page last. The executive summary contains a description of your business goals and the strategies you intend to employ to achieve your goals and should be compelling enough to interest a bank loan officer into wanting to read the rest of the plan and consider giving you the loan.

8. Add a cover page. After you place the executive summary as the first page, create a cover page that includes the title “Business Plan” centered in the middle of the page and the contact information for the business in block format in the bottom left corner of the page. Include the business name, address, phone number, website and email address.

  • Microsoft Business: How to Write a Business Plan
  • BPlans.com: Sample Business Plans


Category: Bank loan

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